CEO and Founder Bill Lederer on Launch of MediaCrossing
William A. (“Bill”) Lederer is the Founder, Chairman and CEO of MediaCrossing, a firm that leverages Wall Street and Madison Avenue innovation and best practices combined with deep, specific audience...
View ArticleDecreasing the Inefficiencies in Advertising
Lorne Brown is the CEO of Operative, one of the top advertising business management solutions in the industry. They exist to drive revenue and increase profitability for publishers and media companies...
View ArticlePeople of Ad Tech: John Shankman of Hashtag Labs
John Shankman of Hashtag Labs explains how his company develops content and negotiates the ad-tech world on behalf of independent publishers.
View ArticlePeople of Ad Tech: James Curran of STAQ
STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ...
View ArticlePeople of Ad Tech: Smart AdServer’s Romain Job
Smart AdServer U.S. General Manager Romain Job tells WIT Strategy‘s Bill Brazell that today’s publishers need integrated tools in order to optimize the balance between direct-sold and programmatic...
View ArticlePeople of Ad Tech: Operative CEO Lorne Brown
Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average...
View ArticlePeople of Ad Tech: Suggestv CEO James Pringle
Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently...
View ArticlePeople of Ad Tech: California Sunday’s Chas Edwards
California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital...
View ArticlePeople of Ad Tech: Altitude Digital CTO Manny Puentes
Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers...
View ArticlePeople of Ad Tech: Intermarkets Programmatic Strategy VP Erik Requidan
Intermarkets Programmatic Strategy VP Erik Requidan tells WIT Strategy Partner Bill Brazell that programmatic sales are redefining direct sales, and argues that header bidding integration gives buyers...
View ArticlePeople of Ad Tech: Mozoo CEO Jules Minvielle
Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers....
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